Television commercials

Definition

Television commercials are

1. a way of conveying a message to the public
2. seen as a very persuasive type of advertising
3. a source of funding for television networks
4. found annoying by majority of people
5. ranging in lenght from a few seconds to several minutes

Examplification

1. New products are being created every day and manufacturers use television to inform the public about their products or services.
2. This type of advertising is seen as most persuasive and most successful because it has both audio and visual components. A good commercial will have striking characters or catchy tunes which will stick in the mind of a viewer.
3. Majority of television networks are financed by advertising, that is by selling blocks of broadcast time to advertisers.
4. Majority of people like to watch movies or tv shows without being interrupted and commercials which are shown every 10-15 minutes make it impossible to do so. Also, usually the commercials have catchy tunes which people find annoying, especially when they can't get the tune out of their heads.
5. The length of the commercials can vary from just one picture with a strong message to a completely unconvincing dialog, from catch-phrases to funny jingles.

Comparison

Television with commercials: a way of finding out about new stores, products, services; a chance to do the dishes without having to miss an important part of the movie/show.
Television without commercials: not having to put up with commercials about detergents, cosmodisk or Bozen cosmetics; no interruption just when you are about to find out who the killer is or when the boy is about to tell the girl that he loves her.

Causality

Television commercials are successful because they are informative - they tell you what to buy, why, where and for what price. Television commercials are persuasive because they are usually finny with cute jingles or emotional so that they can make you think or change your mind about something.


Effects

Manufacturers use television to make the people aware of their new product and to convice them to buy it. Catchy tunes actually persuade you to buy something just so that you can try it (remember "noblice, noblice" commercial). Even though most of the people are annoyed when their favourite show is interrupted and will change to channel while the commercials are on, it is inevitable to see an interesting commercial that will persuade us to go to some travel agency, to buy this or that fabric softener or to get a bank credit.